Too much money, too little time? London’s taxi company Addison Lee is certainly aiming at a certain sub-section of the usual taxi customers, describing itself as a ‘business class car service’. It runs over 4,800 cars in central London and does around 25,000 journeys a day in and around the capital. For an infographic in their in-car magazine Add Lib I created a series of maps analysing and visualising the pick-up and drop-off locations of a typical week of journeys from their full fleet. This is how the drop-off locations were featured in their magazine:
